Principles
Five rules the program has to survive
Vascular health sits first
An erection is an arterial event. Sitting pressure, waist, glucose and smoking status are not “lifestyle colour.” They are the load on the same endothelium that has to dilate in the penis. We will spend weeks on 140/90 and a 5.5-hour night before we discuss a device. If a man wants acoustic wave therapy while his untreated pressure sits at 158/98, we decline the device until a physician has the pressure in a safer range. This ordering disappoints some bookings. It is also why the week-8 visit has something to compare.
Change one factor at a time when you can
Sleep, alcohol, a new training plan and a pelvic-floor course launched in the same week make it impossible to know what helped. Reset still contains several modules, but they are sequenced: sleep window in week 1, training in week 2, meal pattern once the first two are held. If a week collapses, we do not add a fourth intervention to rescue it. We go back to the one that failed. Men who want a complete life overhaul on a Monday will find this slow. The alternative is a noisy eight weeks and a shrug at the re-measure.
Baselines go on paper
IIEF-5, ISI, sitting and standing pressure, waist and resting pulse are recorded on day one and again at week 8, and at week 16 if you are in Restore. We do not accept “I feel better” as the only endpoint. Feeling better is welcome. It is not a substitute for the cuff. If you decline to repeat the measures, we cannot honestly continue the program, and we will say so rather than collect a remaining instalment for a story.
We coordinate with your physician. We do not replace them.
Labs, medication changes, cardiac clearance and urology belong with a physician licensed to do that work. Our clinicians are licensed in Alberta for the scopes they actually practise: assessment, coaching, physiotherapy through a partner, psychology through a partner. The letter we send is a fact sheet plus questions, not an order. If you do not have a family physician, we will still see you for the assessment; we will not start in-clinic loading that needs a clearance we cannot invent.
No movement in eight weeks means we stop
If week-8 pressure, sleep score and IIEF-5 are essentially unchanged, and the diaries show the work was done, the honest product is a stop or a referral, not a second silent block. If the diaries show the work was not done, we can offer one rewrite with a narrower plan. We do not keep charging Sustain on a flat curve. This rule is in the estimate so it is not a surprise when we use it.